On August 22nd, 2024, 4Mile partnered with Feed the Hungry to support the Take Away
Hunger Day campaign in Australia.
The event, held in collaboration with Australian Christian radio stations, aimed to raise
funds to feed refugee children in Uganda who had to flee South Sudan due to war and
conflict. This year’s event had a significant impact, and we are proud to have played a
crucial role in its success.
4Mile: Official “Take Away Hunger Day” donation centre
As Feed the Hungry’s chosen partner, 4Mile was responsible for running the official Take
Away Hunger Day donation centre in Australia and handling the incoming donation calls.
We dedicated a total of 37 agents, including team leaders, to manage the high volume of
calls from donors across the country. The large number of calls demonstrated the depth of
care Australians have for this important cause, with 2,037 calls coming in during the
campaign period.
Although the campaign officially lasted for 24 hours, from midnight to midnight on the 22nd
of August, the overwhelming response led us to keep our lines open for several days to
ensure everyone had the opportunity to donate. Out of the total calls, our agents
successfully answered 1,419 – a testament to their dedication and hard work in managing
such high demand.
A Remarkable Impact: $173,000 Raised
Thanks to the generosity of donors and the dedication of 4Mile’s agents, a total of
$173,000 was raised during this year’s Take Away Hunger Day. With every $6 feeding
one hungry child for an entire month. This incredible amount will provide nutritious meals
for 28,884 children.
The funds raised will directly support Feed the Hungry’s initiative to help refugee children in
Uganda. These children, who have faced unimaginable hardship due to conflict and
displacement, will now receive the sustenance they need not only to survive but to thrive.
Our inbound team leader, Glenda Luong, played a crucial role in guiding our agents throughout the day
and who worked alongside her team in answering calls, had nothing but praise for her
team. She stated: “I am proud of their hard work and how they always use their utmost
customer service skills at all times.“
The team’s passion and dedication were evident as they worked tirelessly, providing
essential support to donors and ensuring that every call was handled with care and
professionalism.
Overcoming Technical Challenges
As with any large-scale event, Take Away Hunger Day came with its share of challenges.
Due to the overwhelming number of people visiting the donation website, a brief outage
occurred, making it temporarily impossible for donors to contribute online. However, 4Mile
was prepared. Within just 30 minutes, our team implemented a solution by adding a
donation form directly onto our call screen, allowing agents to keep processing donations
over the phone.
This quick thinking and adaptability ensured that as few opportunities to help as possible
were missed. The seamless transition kept the momentum going, and we were able to
continue supporting the cause with minimal disruption.
Why It Matters: Feeding the Hungry
The significance of Take Away Hunger Day goes beyond the funds raised. Each donation
ensures that children, particularly those in refugee camps in Uganda, are provided with
essential nutrition for a month. Feed the Hungry not only delivers meal packages to
schools, but also nurtures these children in body, mind, and spirit. The meals provided are
a vital step toward improving their health, concentration, and overall well-being, giving them
a brighter future.
As one donor put it during their call, “It is our job as privileged people to help when we
can.” Another expressed, “It is a very good cause – we all know how it feels to be hungry,
and doing this is the least we can do.“
The sentiment from Australians was clear: people want to help, and they understand the
importance of extending a hand to those in need.
The Power of Community
This year’s Take Away Hunger Day was a success not only because of the funds raised
but also due to the collective effort of individuals, communities, and organisations like
4Mile.
The dedication of our team, the generosity of donors, and the leadership of Feed the
Hungry all came together to create a powerful impact.
Every donation, every phone call, and every moment of service has contributed to a
brighter future for nearly 29,000 children.
Join Us in Making a Difference
Although Take Away Hunger Day has passed, the battle against hunger continues. Every
dollar matters, and each donation can make a difference in a child’s life. If you missed the
chance to donate on August 22nd, it’s not too late. You can still show your support by
visiting the Feed the Hungry website and making a contribution today.
Donate today to Take Away Hunger Day 2024 and help make a difference.